The South African Breweries (SAB) Sales & Marketing Learnership 2026 offers a valuable opportunity for graduates to gain practical work experience in one of South Africa\u2019s leading beverage companies. This learnership is designed to develop strong sales, marketing, and customer relationship management skills while supporting SAB\u2019s continued growth in the tavern and retail market sectors.<\/p>\n
South African Breweries is part of the global AB InBev group, one of the largest brewing companies in the world. SAB is well known for investing in youth development through structured learnerships that combine formal training with real-world experience in sales and market execution.<\/p>\n
Through this programme, learners gain exposure to the fast-moving consumer goods (FMCG) industry and develop skills that are highly sought after in the sales and marketing job market.<\/p>\n
The primary purpose of the SAB Sales & Marketing Learnership is to implement a market-driven and differentiated service strategy that strengthens competitiveness within the tavern class of trade. The programme focuses on driving sustainable growth in:<\/p>\n
Learners play an active role in supporting SAB\u2019s market presence and ensuring strong relationships with customers across their assigned territories.<\/p>\n
The learnership equips participants with a wide range of professional competencies needed for a successful career in sales and marketing.<\/p>\n
Commercial Aptitude<\/strong> Customer Focus<\/strong> Accountability and Professionalism<\/strong> Flexibility and Adaptability<\/strong> During the learnership, participants will be involved in day-to-day field sales activities and customer engagement. This includes identifying problems in real time, resolving customer issues, and maintaining consistent communication with outlet owners.<\/p>\n Learners must demonstrate resilience and the ability to work in demanding and fast-paced environments while maintaining high service standards.<\/p>\n A major focus of the programme is developing strong selling and negotiation capabilities. Learners are trained to:<\/p>\n These skills prepare participants for long-term careers in sales, key account management, and business development.<\/p>\n Learners are responsible for managing relationships with tavern owners and ensuring consistent engagement. Key responsibilities include:<\/p>\n This hands-on experience provides deep insight into customer behaviour and the operational realities of the FMCG market.<\/p>\n Learners support the delivery of SAB\u2019s AMPPS strategy, which focuses on:<\/p>\n By executing AMPPS effectively, learners help ensure strong brand visibility, correct pricing, and optimal product placement in customer outlets.<\/p>\n The role involves ensuring that SAB products are always visible and available in taverns and retail outlets. Learners monitor volumes, manage stock rotation, and support promotional campaigns throughout the year.<\/p>\n They also track competitor shelf space and ensure SAB products are positioned strategically to maximise sales and protect market share.<\/p>\n Learners are responsible for managing SAB\u2019s assets placed in outlets, including refrigeration units and branded signage. They conduct asset verification surveys, ensure compliance with company standards, and assist customers with stock management systems to reduce stock-outs and maintain product quality.<\/p>\n To be considered for the South African Breweries Sales & Marketing Learnership 2026, applicants must meet the following requirements:<\/p>\n Apply here online South African Breweries (SAB) Sales & Marketing Learnership 2026<\/a><\/p>\n Closing date :not specified<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The South African Breweries (SAB) Sales & Marketing Learnership 2026 offers a valuable opportunity for graduates to gain practical work experience in one of South Africa\u2019s leading beverage companies. This learnership is designed to develop strong sales, marketing, and customer Continue reading South African Breweries (SAB) Sales & Marketing Learnership 2026<\/span>
Learners gain an understanding of the full sales and marketing value chain and how pricing, product mix, and merchandising affect profitability. They are also trained to analyse competitor activity and use this information to strengthen sales strategies.<\/p>\n
The programme emphasises building strong and sustainable customer relationships. Learners are expected to prioritise customer needs, collaborate on business decisions, and ensure high levels of satisfaction and loyalty.<\/p>\n
Participants are required to take ownership of their performance and demonstrate integrity while representing the SAB brand. The programme encourages a strong results-driven mindset and professional conduct at all times.<\/p>\n
Learners must be able to adjust to changing market conditions, shifting priorities, and flexible working hours, including weekends and public holidays.<\/p>\n
\nDuties and Responsibilities<\/h3>\n
\nSales, Negotiation and Relationship-Building Skills<\/h3>\n
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\nCustomer Development and Weekly Call Cycles<\/h3>\n
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\nExecution of AMPPS Strategy in Outlets<\/h3>\n
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\nMerchandising, Pricing and Promotional Execution<\/h3>\n
\nAsset Management and Operational Responsibilities<\/h3>\n
\nMinimum Requirements<\/h3>\n
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How to apply\u00a0<\/strong><\/h3>\n